On page SEO:Step by step guide (2020)

  • Ph-Tech logo
  • Santosh
  • Updated 2020-08-27
what is onpage seo

What is inside?

Inside this step by step guide, I will talk about complete on-page SEO techniques. If you are thinking to learn SEO or you are trying to do SEO for your site. You are in right place. I will cover research base facts on the topic focusing on the context of Nepal.

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Chapter 1: Overview of on-page SEo

Chapter 2: Components of on page SEO

Chapter 3: Bonus tips

“After this guide you will have clear knowledge about on-site SEO. And I am sure you will rank your site in #1 in google.”

Let’s start exploring the complete guide. You can also watch the complete video.

Chapter 1: Overview of On-page SEO

In this chapter We discuss about how google finds content and what is on-page seo means.

Do you know how google finds the content?

What google looks to display the search result…

This is very important things to understand before we dive in to on page SEO….

Google does not see the things like you see…it means you see for user interface to use website…but google see the optimized code and information inside the site. Google does not look for how the page look like. It looks how the title is defined, how the link is defined, how is URL structure, how relevant the content is etc…you can go through the google search console guide about this for details.

Let’s discuss three major steps of google search.

Crawling: whenever you enter any query in google, a software program in google called crawler or spider starts searching this term in the google network or webpages.  Googlebot gathers the information from each page and follow links linking to this page.

how google crawl content

Image Source: MOZ

Indexing: After spider gathers all information about the term, google tries to understand the content. And gather relevant content in to the huge database, and this process is called indexing.

Ranking: Based on relevancy, google selects the best answer for searcher and displays it in to the higher place of google, which is called ranking. In order to select best answer, google looks for highest quality answers based on various factor such as location, language, device, quality content etc.

how google rank content

Matt Cutts from Google explained google’s search process in the video below.


On-page SEO is also called on-site SEO…

It talks about web page optimization for SEO.

Definition: “Practice of optimizing individual web pages in order to rank higher and get more relevant traffic in search engines is called on-page SEO.

It is also a major component of complete SEO process.

and I say this is very second step of SEO, first step is keyword research.

In this article we will see each and every expect that plays role for ranking page in to #1 in google search.

Chapter 2: Component of On-page SEO

In this chapter We discuss about important elements of on-page seo.

We are going through 12 important factors of on-site SEO. These elements are most powerful that helps on ranking higher for the site.

  1. Title tags
  2. Meta Description
  3. Heading optimization
  4. Keyword Frequency
  5. URL optimization
  6. Optimize for CTR
  7. Images optimization
  8. Internal Links
  9. External links
  10. LSI (latent semantic Indexing)
  11. Video
  12. Content optimization

Let’s discuss one by on about these components. so that we will have clear idea of optimizing them.

1. Title tags:

Title tag is what appears in yours google search result. here is example.

title tag for on-page seo by phtech

In this example, overlay by green part is title, this is appeared during google search.

Title is important to optimize.

How to write best (SEO friendly) title?

how ot write title tag for seo

Golden rules for writhing title tag:

Rule 1: include your keyword in first part of your title. (Example: Keyword research ……………)

Rule 2: Include modifier in title (step by step, best, guide, checklist)

Rule 3: Include current date.

Rule 4: your title must me 50-60-character long

Rule 5: Include your brand in title.

Bottom-line: writing unique title is best way to win your SEO.

2. Meta Description

During crewing process Googlebot first looks for your page description that is what is your page is about. And that is define in meta meta description.  So, meta description is summary of your webpage. Meta description helps your content to rank in google. Google.

How to write meta description for your webpage?

how to write meta description for page

Here are golden rules:

Rule 1: Write meta description for every page

Rule 2: Your meta description is supposed to be 50–160 characters’ long

Rule 3: Use targeted keyword in meta description, but be natural

3. Heading optimization

Do you know? Heading is different than title…

Everyone gets confused about heading and title.

Let me clarify…

Heading is what you put on the top of your page….

Heading can be different then title…

How to write SEO friendly heading?

Here is example:

“How to do keyword research in 5 easy step”

Golden rules to write SEO friendly heading:

Rule 1: Write Short heading, I recommend 6 words or less.

Rule 2: Write your heading with 50-60-character long

Rule 3: Use Numbers within your heading like example above.

Rule 4: Wrap your heading with H1 tag

how to do keyword research in 5 easy steps

 4. Keyword Frequency

Using keyword in your content is important while writing SEO friendly content. However, it’s important to understand how frequent keyword is good to use in content. Your content looks unnatural if you write content focusing only to include keyword. If you do so, google understand that you are doing something unnatural things and you site may go for penalty. 

Now you might be wondering how to use keyword in content?

I have some important rules for you…

Golden rules to include keyword within SEO content

Rule 1: Use your keyword in first 100 word (within first paragraph)

Rule 2: Write natural and unique content

Rule 3: Write important information about page in first paragraph.

5. URL optimization

URL is very important part of SEO. If you fail to make good URL, it’s impossible to see your content ranking higher in google.

Don’t worry…

I will teach each step to make your URL amazing.

How to write best URL for webpage?

how to write url for page

Golden rules to write best URL for SEO.

Rule 1: Make your URLs short (3-5 words)

Rule 2: Include a keyword in every URL

Rule 3: Do not include date in URL (i.e. current date)

Rule 4: Use SSL certificate (Make your url secured https://)

Rule 5: Use hyphens in your URL but don’t use underscore

Rule 6: Use lower case text, don’t use upper case

6. Optimize for CTR

Increasing click through rate (CTR) is great way of increasing traffic in to your site. If you well optimize for CTR then you can expect better engagement.

But how?

I have tactics to increase CTR.

Golden rules to increase CTR:

Rule 1: Use “question title tags” (how to, what, how, when etc).

Rule 2: Fill all missing meta descriptions in your web page

Rule 3: Add some emotion to your title tags (but be nature)

Rule 4: Add the current year to title and description

7. Images optimization

Google can’t see the image. It reads the description available in the image. So, it’s very important to write image description so that google can easily understand what is image is about.

Image optimization  is important in SEO.

How to optimize image?

Here are some golden rules for image optimization for SEO.

Rule 1. USE Original Image or use free image, (you can get free image at pixabay

Rule 2. Give every image on your site a descriptive filename and alt text.

Rule 3: Compress your image size and make it lite

Rule 4. If your image requires animation, use a GIF format.

Rule 5. If you don’t need to preserve high image resolution, use JPEG

Rule 6. If you do need to preserve high image resolution, use PNG.

Rule 7. If your image has a lot of colors, use PNG-24.

Rule 8. If your image doesn’t have a lot of colors, use PNG-8.

Rule 9. Consider your image size fit for social share.

8 .Internal Links

Inter links is linking different page within your site. It’s important to link your content internally.

internal links for on-page seo

Once If you link your relevant content it will be helpful for google to understand your content is great.

Some golden rules for Internal links:

Rule 1: link only in relevant text

Rule 2: Do not try to make text for link, let it be natural.

Rule 3: You can provide 3-5 internal link in every 1500-word text.

9. External links:

External link is the link of other’s page you have provided within your content. It’s worth to link quality pages to increase quality of your page.

External links for SEO

But you need to give attention while linking to others page. Because, if you link wrong page, your page will be spamy.

Here are some golden rules for external linking:

Rule 1: Link only trustable page

Rule 2: Use relevant page only

Rule 3: Use descriptive keywords in anchor text

10 .LSI (latent semantic Indexing) Keyword

Google loves LSI keyword. It’s recommended to use LSI keyword within your content.

They are related keyword of your main keyword.

LSI keywords for SEO

When search terms in google and scroll down to the last, you can see related phrases to that keyword. And those keywords are listed by google based on search volume by peoples. So, use those keywords to win your SEO.

  1. Video/infographic

People are lazy…

They don’t read like you are reading this article…

So, using video and infographic to explain the term will attract reader…

At the same time google likes the resources with video and infographics…

Bottom line: use video and infographics within your content.

12. Content optimization

Content is primary thing in your webpage…

If you well optimize your content, then think your page is #1 in google.

There is some guideline to follow while making content for your site…

Golden rule for developing SEO friendly content:

Rule 1: Push Content Above the Fold

(When someone lands on your site from Google, they want their answer FAST)

Rule 2: Write Unique Content

Rule 3: Update content

Rule 4: Content That Satisfies Search Intent

Rule 5: Use H1 tag for heading and H2, H3, H4 tags for sub headings.

How to write heading for seo

how to write sub heading for SEO

Rule 6: use call to action within your content

Chapter 3: Bonus tips for you

In this chapter I will list our some important tips for on-page SEO

Tips 1: Do not over optimize your web page

Tips 2: Improve your site speed

Tips 3: Make your content natural

Tips 4: Do not copy content/image from other’s page

Tips 5: You don’t need to write your content in super language, make it simple and understandable

Tips 6: Update your content if it has any data included



You made it…

Now it’s your time…

Have you ever done on-page SEO in the past?

Did you consider these techniques?

Did you face any problem?

I will be pleased to read your thought in the comment section below.

Have a great time.

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