We are going through 12 important factors of on-site SEO. These elements are most powerful that helps on ranking higher for the site.

1. Title tags
2. Meta Description
3. Heading optimization
4. Keyword Frequency
5. URL optimization
6. Optimize for CTR
7. Images optimization
8. Internal Links
9. External links
10. LSI (latent semantic Indexing)
11. Video
12. Content optimization

Let’s discuss one by on about these components. so that we will have clear idea of optimizing them.

1. Title tags:

Title tag is what appears in yours google search result. here is example.

In this example, overlay by green part is title, this is appeared during google search.

Title is important to optimize.

How to write best (SEO friendly) title?

Golden rules for writhing title tag:

Rule 1: include your keyword in first part of your title. (Example: Keyword research ……………)

Rule 2: Include modifier in title (step by step, best, guide, checklist)

Rule 3: Include current date.

Rule 4: your title must me 50-60-character long

Rule 5: Include your brand in title.

Bottom-line: writing unique title is best way to win your SEO.

2. Meta Description

During crewing process Googlebot first looks for your page description that is what is your page is about. And that is define in meta meta description.  So, meta description is summary of your webpage. Meta description helps your content to rank in google. Google.

How to write meta description for your webpage?

Here are golden rules:

Rule 1: Write meta description for every page

Rule 2: Your meta description is supposed to be 50–160 characters’ long

Rule 3: Use targeted keyword in meta description, but be natural

3. Heading optimization

Do you know? Heading is different than title…

Everyone gets confused about heading and title.

Let me clarify…

Heading is what you put on the top of your page….

Heading can be different then title…

How to write SEO friendly heading?

Here is example:

“How to do keyword research in 5 easy step”

Golden rules to write SEO friendly heading:

Rule 1: Write Short heading, I recommend 6 words or less.

Rule 2: Write your heading with 50-60-character long

Rule 3: Use Numbers within your heading like example above.

Rule 4: Wrap your heading with H1 tag

how to do keyword research in 5 easy steps

 4. Keyword Frequency

Using keyword in your content is important while writing SEO friendly content. However, it’s important to understand how frequent keyword is good to use in content. Your content looks unnatural if you write content focusing only to include keyword. If you do so, google understand that you are doing something unnatural things and you site may go for penalty. 

Now you might be wondering how to use keyword in content?

I have some important rules for you…

Golden rules to include keyword within SEO content

Rule 1: Use your keyword in first 100 word (within first paragraph)

Rule 2: Write natural and unique content

Rule 3: Write important information about page in first paragraph.

5. URL optimization

URL is very important part of SEO. If you fail to make good URL, it’s impossible to see your content ranking higher in google.

Don’t worry…

I will teach each step to make your URL amazing.

How to write best URL for webpage?

Golden rules to write best URL for SEO.

Rule 1: Make your URLs short (3-5 words)

Rule 2: Include a keyword in every URL

Rule 3: Do not include date in URL (i.e. current date)

Rule 4: Use SSL certificate (Make your url secured https://)

Rule 5: Use hyphens in your URL but don’t use underscore

Rule 6: Use lower case text, don’t use upper case

6. Optimize for CTR

Increasing click through rate (CTR) is great way of increasing traffic in to your site. If you well optimize for CTR then you can expect better engagement.

But how?

I have tactics to increase CTR.

Golden rules to increase CTR:

Rule 1: Use “question title tags” (how to, what, how, when etc).

Rule 2: Fill all missing meta descriptions in your web page

Rule 3: Add some emotion to your title tags (but be nature)

Rule 4: Add the current year to title and description

7. Images optimization

Google can’t see the image. It reads the description available in the image. So, it’s very important to write image description so that google can easily understand what is image is about.

Image optimization  is important in SEO.

How to optimize image?

Here are some golden rules for image optimization for SEO.

Rule 1. USE Original Image or use free image, (you can get free image at pixabay

Rule 2. Give every image on your site a descriptive filename and alt text.

Rule 3: Compress your image size and make it lite

Rule 4. If your image requires animation, use a GIF format.

Rule 5. If you don’t need to preserve high image resolution, use JPEG

Rule 6. If you do need to preserve high image resolution, use PNG.

Rule 7. If your image has a lot of colors, use PNG-24.

Rule 8. If your image doesn’t have a lot of colors, use PNG-8.

Rule 9. Consider your image size fit for social share.

8 .Internal Links

Inter links is linking different page within your site. It’s important to link your content internally.

Once If you link your relevant content it will be helpful for google to understand your content is great.

Some golden rules for Internal links:

Rule 1: link only in relevant text

Rule 2: Do not try to make text for link, let it be natural.

Rule 3: You can provide 3-5 internal link in every 1500-word text.

9. External links:

External link is the link of other’s page you have provided within your content. It’s worth to link quality pages to increase quality of your page.

But you need to give attention while linking to others page. Because, if you link wrong page, your page will be spamy.

Here are some golden rules for external linking:

Rule 1: Link only trustable page

Rule 2: Use relevant page only

Rule 3: Use descriptive keywords in anchor text

10 .LSI (latent semantic Indexing) Keyword

Google loves LSI keyword. It’s recommended to use LSI keyword within your content.

They are related keyword of your main keyword.

When search terms in google and scroll down to the last, you can see related phrases to that keyword. And those keywords are listed by google based on search volume by peoples. So, use those keywords to win your SEO.

11. Video/infographic

People are lazy…

They don’t read like you are reading this article…

So, using video and infographic to explain the term will attract reader…

At the same time google likes the resources with video and infographics…

Bottom line: use video and infographics within your content.

12. Content optimization

Content is primary thing in your webpage…

If you well optimize your content, then think your page is #1 in google.

There is some guideline to follow while making content for your site…

Golden rule for developing SEO friendly content:

Rule 1: Push Content Above the Fold

(When someone lands on your site from Google, they want their answer FAST)

Rule 2: Write Unique Content

Rule 3: Update content

Rule 4: Content That Satisfies Search Intent

Rule 5: Use H1 tag for heading and H2, H3, H4 tags for sub headings.

Rule 6: use call to action within your content