Important Vocabulary for SEO (2020)

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  • Santosh
  • Updated 2020-08-22
Terms used for SEO

What us Inside this guide

Inside this guide, We have defined the terms used for Search engine optimization (SEO). This is important to know, if you are thinking to do SEO for any business.

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By Ph-tech

Knowing the terms used in search engine optimization (SEO) is very important. If you are families with the vocabulary used for SEO, you can easily handle the SEO for any size of business.

“Understanding the words is best initiation of getting better knowledge in any topics”

Let’s learn some importat terms used in Search engine optimization (SEO).

Bounce Rate: A bounce rate is a percentage that shows how many users landed on a webpage and then exited the website, without having any interaction on the page. This means that they did not click any links on the page and this includes menu items and any other internal or external links.

exit rate: The exit rate is the percentage of people that exited the website from a particular page. In other words, is how many people left your website from that particular page/number of page views that page received.

landing pages: Landing page is customer targeted page on website. This is also called sale page.

Pogo-sticking: it’s a signal to Google that your page did not satisfy the user intent.

Topical associations: The words related to topic, eg. If article is about movie, the word would be film, theater etc.

Crawl: Scour the Internet for content, looking over the code/content for each URL they find. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.

Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

Rank: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant.

Search engine crawling: Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content.

Googlebot: Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine.

Caffeine: It is a new web indexing system, Caffeine provides 50 percent fresher results for web searches than our last index,

Robots.txt file: Robots.txt files are located in the root directory of websites (ex. and suggest which parts of your site search engines should and shouldn’t crawl, as well as the speed at which they crawl your site.

Anchor text: Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined

Google Robot: Googlebot is Google’s web crawler that crawls the web.

Sitemap: A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files:

404 error URLs: 404 error URLs are URLs that you explicitly asked Google to index, but were not found. 404 excluded URLs are URLs that Google discovered through some other mechanism.

Syndicated content: It is content that copied from other site.

Affiliates content: It is content you used for others product marketing

Doorway site: Doorway site are creating purely to drive users to another website and often tried to crowd the search result in particular term or phrase. This provides users to the poor experience.

Site authority: Authority is the qualitative measure which strengthens the overall visibility and ranking of a website.

On-Page SEO: On-page SEO (also known as on-site SEO) is the process of optimizing web content for search engines and users. Title tags optimization, content optimization, internal links, URLs are the common on-page SEO pricess.

Off-Site SEO: It’s SEO process which is conducted offsite. These involve building links to your site, Increasing your brand recognition and visibility through social media.

PageRank: It is Off-site SEO algorithm. PageRank, developed by Larry Page, was an algorithm that analyzed links throughout the web to help determine the relative importance or popularity of a website.

Featured Snippets: Feature snippets are the content that appears in search engine result page.

Cloaking: You should never hide text in the HTML code of your website that a normal visitor can’t see. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results.

Keyword stuffing: Using over keyword then required in the page

10x content: If you create a page on a keyword that is 10x better than the pages being shown in search results (for that keyword),

NAP: This term used for local business, this means adding name, address and phone number prominently, accurately, and consistently throughout your site’s content.

Link volume: In Google’s General Webmaster Guidelines, they say to “limit the number of links on a page to a reasonable number (a few thousand at most).”

Protocols: HTTP vs HTTPS: HTTP: it is without SSL, HTTPS: it is with SSL here, s means secure.

E-A-T : Expert, authoritative, and trustworthy. Sites that don’t display these characteristics tend to be seen as lower-quality in the eyes of the engines.

Site map: Site map are inclusionary file that means they tell search engine which info to include in search result.

404 error: Page not found or removed

Soft 404s error: Page shows okay but no content available

500 error: Server error

503 error : Server unavailable

Status code 200: Page is okay and loading nicely.

GWT: Google webmaster tool

Seed audience: The audience who is your great targeted person or customer.

Look like audience: The audience look like your seed audience (in terms of age, behavior, interest etc.)

ROAS: (Facebook term)  Return on ad span

WooRank: It is browser plugin for technical SEO that can be added In chrome browser

iSEO: It is browser plugin for technical SEO that can be added In chrome browser

Ayima:  It is browser plugin for technical SEO that can be added In chrome browser, it looks for 201 and 302 errors.

SERPs: Search Engine Result pages

Rich snippet: appearance of your search listings

Schema markup:  Is code that you put on your website to help the search engines return more informative results for users.

Microdata:  Microdata is a set of tags, introduced with HTML5, that allows you to do this.

canonical tags: Canonical tags are simply a way to tell Google the official and original version of the page.

Meta Tags: Meta tags are a great way for webmasters to provide search engines with information about their sites.

Link schemes: Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Example: Buying or selling links, exchanging links, Using automated programs or services to create links to your site etc.

Doorway pages: Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.

MozCast: MozCast is an experiment in tracking the “weather” patterns of the Google algorithm. MozCast was designed to help you keep track of the day-to-day changes in the Google algorithm.

Cloaking: Cloaking refers to the practice of presenting different content or URLs to human users and search engines.

Page authority: It is the potentiality score of web page to rank in search engine.

Domain authority: It is the potentiality score of root domain to rank in search engine.

CPC (Cost per click): CPC is the actual price for each click in your pay-per-click (PPC) marketing campaigns.

Monthly search volume: It’s the number of searches for specific keyword in one-month period.

Keyword difficulties (KD): Keyword difficulties score is the score to determine how difficulties is the specific keyword to rank.

Title tag: Title tag is the keywords (sentence) used to define title of the page.

Meta description: Meta description is the short summary of the content that describes what is inside page.

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