For more details you can refer the How social media helps SEO.
How short and sweet…. this is easy and important right?
With this it’s time to jump in to the next important concept that we need to understand about off-spage SEO.
Understanding algorithm called PageRank.
Google have developed algorithm called PageRank in 1997, with the motive to improve quality of search engine result.
It is a formula that finds the page value with the factor of page quality and quantity of page that it linked with.
Let’s see how it works:
The important thing that take in to account is google counts quality of the links and links should Earn naturally.
With that we move further step….
It is crucial part of off-page SEO. Content is the heart of your page.
Presenting relevant content in your page is directly proportional to your bounce rate. If your content is great the bounce rate gets decreases.
If your content is bad, then your bounce rate gets increases.
So, reader holding content is important.
Think about relevancy to user search.
For example, if your page is about organic food and you have present content about sports.
In this case google finds that, your page is not relevant to the content.
Now it’s time to go for:
Technical means quite scary right?
Everyone do that…even, I used to say…
Ohhhh No…I am not good in technical.
But when I dive in to it, I found it completely different……
I have good news for you….
Technical is scary in coding part…. but we don’t need coding skill here….
Anyone can do that…and it’s easier then we think…
I don’t want to make you bored…
so let’s start with very interesting things. How google finds content in website.
I like the infographic developed by onpage
Finding content by search engine is three step process. That is crawling web pages, indexing them, then ranking according to search algorithms.
But technical SEO is more than that…
Technical SEO includes:
-XML site map
-Secure Sockets Layer – SSL
These are major factor you need to consider in technical SEO.
I am sharing here some best practice for technical SEO.
Let’s start with
Site architecture is all about how your pages are organized in to your site. Google and other search engine crawl your content according to your site architecture.
I recommend using linear and hierarchical structure like this.
To check how is your site architecture, you can use tool Visual site mapper
XML site map
XML site map tells search engine about your website. It is important to create sitemap for each website.
You can create and submit site using google search console.
Your can read documentation from search console help
Once you submit sitemap, you can check in your search console sitemap section in the left.
If your sitemap is ok it will display success with green and if it has problem, it will show error report in red as
circled in above image.
Robot.text file is protocol that is file uploaded in to server. This file will be located in to example.com/robot.txt.
It is public anyone can see. This provides key instruction to search engine crawlers. Once you open robot.txt file you can see following information
Let me demonstrate some example. How to see information on robot.txt file?
If we would like to exclude robots to entire site, we can do following in robots.txt file.
If we want to allow robots full access to the site, we keep the disallow field blank,
Are you still with me?
You might have seen some number displays while browsing to site. That is error code.
Understanding site error is important.
Once you understand site error code it will help you to overcome.
Generally, there are five types of code displays. They have their own meaning. Let’s explore what each of them
Status code 200: This means ok or page load is success
Status code 404: Page can’t be found, page was removed and no longer exists.
Soft 404s: this mean what out for mishandled page. This means page is no longer exists but still reruns status code of 200.
Status code 500: server error, these errors are temporary
Status code 503: service is not available or server is down or temporary error.
You can see list of error in google search console.
If you have such error, what should do?
Let’s go to next step.
When webmaster may decide to remove page from website or replace with new, when this occurs it is good idea to
redirect to the new page.
Redirect helps really good in user experience point of view…
Let’s understand some useful redirects.
Redirect’s status code provides page handling instruction to search engine.
Types of redirects:
Types of redirects:
1. Permanent redirects (301) http status code:
In most case we use 301 redirects, as that let search engine to know page is no longer exists. And page is redirecting to permanent substitute.
That means old page transfer trust to new page and new page ranks well like old one.
2. Temporary redirects (302) http status code
3. 307 new versions of 302
It means redirect only takes for limited time. And should not transfer any trust.
This may happen during site maintenance.
Note* Permanent redirects are preferable in most cases precisely because the new page is credited with the trust that the old page had built up. The majority of authority is passed from the old to the new page.
With this we have done with technical SEO.
I hope you are building confidence with SEO.
Now it’s time to enter in to your house……
You might have probably guess…what I mean…
Do you know?
Approximately 92% of consumers use the internet to find local businesses. If you own a local business, having a web presence that gets you noticed locally is critically important.
Local SEO is help full to the businesses that operates in a specific geographic area.
In 2014, the google algorithm pigeon was updated and that corrected a problem with biased search results in Google.
During this Pigeon update, it improved accuracy of results for local directories and review sites, it reduced the number of local listings that displayed. This disadvantaged some business types.
After this update the local search was much better.
Over time, the local pack has adjusted to show three results rather than seven or ten. For example, when I search tea shop in Kathmandu it shows three result in local search area as below in image.
But new features have been added such as the ability to sort by rating and view popular times for restaurants. The local pack frequently changes, so keeping up with how it changes will be important when supporting a local business.
There are two ways to show your site in local SEO.
1. Your site can be displayed in the local box, based on organic searches, you can see in above image.
2. It can be listed as an ad at the top of the results page.
Google my business account:
It’s important to maintain google my business account optimized. It plays key role in local SEO.
Probable you might know how to setup your business in google my business.
If you are not familiar with this, don’t worry.
Google have developed step-by-step guide to setup google my Business account
And here is Guidelines for representing your business on Google
I am sharing you the most important factors that you need to follow while optimizing google my business account for your business.
The more complete, active, and visited your pages, the better chance your business has, of appearing in the three pack.
Let’s jump in to the tips:
Tips 1. Name, Address and Phone (NAP)
NAP is key formula of google local business page. Every business must correctly present these three component.
Always spell and write your business name the same way, your phone number the same way, and, your address the same way.
For example, if your business name is “Joe’s Pizza & Brewery” and you present this name as “Joe’s Pizza & Pub” somewhere. That means you made mistake. Because google read these two as different Name.
Image Source : Coursera
Similarly write compete address and use same format everywhere. Make sure you have included all information in your address like,
-House Number (if available)
Similarly, write phone number with country code and area code.
For example, (977) 01 444444
Email: Many businesses use a Gmail account for ease of use but it is recommended to use an email address tied to the domain of the site.
For example: firstname.lastname@example.org
While creating yours google business page, make sure that you choose right category that describe your business. Many people make mistake choosing relevant business category and they simply ignored it. But, this harm your local SEO process.
You can choose multiple categories for your business page. But make sure they accurately describe your business. Your primary category should be the category most relevant to your business.
Optimize your tagline and Intro:
It is crucial making sure you have an optimized tagline and introduction for your business. The text within the tagline will appear as the meta description if your page shows up in google results.
Upload your logo and Image:
It’s very important to use logo and your original image in google mu business page.
You have almost done with optimizing google my business page.
Now it’s time to look at.
How to optimize your website content for local search?
I am just sharing you the checklist:
-A site with multiple services should create individual pages on their site about each service.
-A site with multiple location should create individual page for each location
-Try to put business address in every page
-Put business address, name, phone in header and footer area
-NAP: Name, Address, Phone is important to have in all pages
Citations in SEO are quite different from the citations you see in formal writing. Citations are mentions of your business on other sites that include your business name and ideally your address and phone number as well.
Citations for local business are like links for normal websites, except that citations don’t actually need a link back to your site. They just need to mention your business name and at least your address or phone number, preferably both.
There are automated services that do this for you, but you can also perform this manually.
Off-site Link Building
Citation are great factor in local SEO. At the same time links are still a big ranking factor.
It’s hard to get links….
I have some great idea to get quality backlinks for your local SEO strategy.
-Increase relationship with news reporter, and look at local news source, where you can find a way to get links from local news source.
-If you see or hear something that makes news, inform writer to cover news. The writer may give you credit for the scoop with a link.
-Organize local event that makes news with your brand. So that local news can cover your event.
obtaining reviews from your customer really helps for your local SEO.
You need to think about how you make easy for your customer to provide review for you.
Let’s do following to get better review:
-Include a call to action with your link that requests a review.
-Send thank you e-mails to customers which contain links to places customers can leave a review.
-Include links to review sites in your newsletter with a reminder to leave a review, if they haven’t already.
-Add a sign on your storefront that remind customers to leave reviews when they’re checking out.
-You can even add a QR code that they can scan with their phone to be taken directly to a page that links to your favorite review sites, or, directly to a preferred review site.
My bottom line for local SEO:
let’s summarize ranking factor of local SEO hierarchically:
First factor: Top most important factor of local search algorithm is On-page signals.
That means you have great website, and it needs to be well optimized with quality content that includes location related information, in both the page and title tags. Also important is the presence of your name, address, and phone number throughout your site.
Second Factor: Another biggest factor is link signals.
Make sure to get quality links from high authority sites, especially local sites.
Third Factor: Citations.
So be sure there is consistency to references of your business across the web.
Fourth factor: Google My Business page:
Make sure you have google business page with reviews, behavioral, and social signals.
Another big congratulation!
You have completed whole SEO process as part of complete digital marketing guideline for Nepal.
Now let’s go to another big category to online marketing….